As a trained accountant, I have had the opportunity to analyze the financials of many companies in various industries. One company that has caught my attention in recent times is Value Mall by Value New Cairo Egypt.

Value Mall is a retail shopping center located in New Cairo, Egypt, which opened its doors in 2016. It is a joint venture between the UAE-based firm, Al-Futtaim, and Egypt's manufacturing and distribution group, Onsi Sawiris & Co. With over 100 stores and a total retail space of 93,000 square meters, Value Mall is home to various local and international brands that cater to the needs of the Egyptian market.

Value Mall's business model is unique in the sense that it offers a wide range of products and services to its customers at discounted prices. From fashion items to home appliances, electronics, and groceries, shoppers are guaranteed to find quality items at a fraction of their original costs. This strategy has proven to be effective in attracting and retaining customers who are keen on getting value for their money.

In terms of financial performance, Value Mall has recorded impressive numbers since its inception. According to the company's financial reports, its revenue has been on a steady increase over the years, with the year 2019 being the most successful thus far. In that year alone, the company generated a total revenue of EGP 1.2 billion, which was a significant increase from the EGP 750 million recorded in 2017.

Value Mall's success can be attributed to several factors, including its strategic location, diverse product offerings, and affordable prices. The company has also invested heavily in marketing and advertising campaigns to promote its brand and attract more customers. Its concerted efforts have paid off, as evidenced by its continuous growth and expansion plans.

In conclusion, as an accountant analyzing the financial performance of Value Mall by Value New Cairo Egypt, I can confidently say that the company has a bright future. Its unique business model, coupled with its strategic positioning and commitment to providing quality products at discounted prices, make it a force to reckon with in the Egyptian retail industry. I look forward to seeing how the company's future unfolds.