The Pier Mall is a new commercial and entertainment destination located in the heart of the New Administrative Capital of Egypt. The mall is a part of the larger Pier 88 development, which also includes residential units and office spaces. The Pier Mall is designed to be a one-stop destination for shopping, dining, and entertainment, and it is quickly becoming a popular destination for locals and tourists alike.

The mall features a diverse mix of retailers, ranging from high-end luxury brands to local and international retailers. The shopping experience is enhanced by the mall's modern design and spacious interior, which provides a comfortable and inviting atmosphere for shoppers. The mall also includes a variety of dining options, from fast food to fine dining, as well as a food court that offers a range of international cuisines.

In addition to shopping and dining, The Pier Mall offers a variety of entertainment options. The mall features a state-of-the-art cinema complex, which includes several screens and VIP theaters. There is also an indoor amusement park, which includes a variety of rides and attractions for children and adults. The mall also hosts regular events and performances, including concerts, exhibitions, and cultural festivals.

One of the standout features of The Pier Mall is its location in the New Administrative Capital. The new city is being developed as a modern, sustainable, and innovative capital for Egypt, and The Pier Mall is at the forefront of this development. The mall is easily accessible from all parts of the city, and it is surrounded by a range of other amenities, such as parks, museums, and cultural centers.

Overall, The Pier Mall is a unique and exciting addition to the commercial and entertainment landscape of Egypt. Its modern design, diverse mix of retailers, and range of entertainment options make it a must-visit destination for anyone in the New Administrative Capital. The mall's location in this new and rapidly developing city also positions it as a key player in the growth and development of Egypt's economy and urban landscape.