The Pier Mall is the newest addition to the New Administrative Capital in Egypt, located in the heart of the city's downtown area. The mall spans over 300,000 square meters and houses over 1,000 stores, making it one of the largest malls in North Africa.

The mall features a modern design with sleek, glass facades and contemporary architecture. It is divided into three main sections: the shopping mall, the entertainment area, and the food court.

The shopping mall is home to many high-end fashion brands like Gucci, Louis Vuitton, and Prada, as well as popular retail stores like H&M, Zara, and Mango. The mall caters to a wide range of tastes and budgets, making it accessible to all shoppers.

The entertainment area features a large indoor amusement park with thrilling rides for adults and children, as well as an ice-skating rink, a cinema complex, and an arcade center. The entertainment area is a great place for families and groups of friends to spend their leisure time.

The food court offers a wide variety of dining options, including international and local cuisines. Visitors can choose from fast food chains like McDonald's and KFC, or they can opt for more upscale restaurants serving authentic Egyptian, Middle Eastern, or European dishes.

The Pier Mall also features a rooftop terrace with spectacular views of the surrounding cityscape, making it a popular spot for socializing and relaxing. The mall is easily accessible via public transportation and has ample parking space for those driving their cars.

Overall, The Pier Mall is an exciting addition to the New Administrative Capital in Egypt, providing a unique shopping and entertainment experience for visitors of all ages. With its modern design, vast selection of stores, and endless entertainment options, it is sure to become a popular destination for locals and tourists alike.