The Pier Mall, located in New Capital Egypt, is set to become a popular shopping and entertainment destination in the country.

The mall, which is currently under construction, will occupy an area of 40,000 square meters and will feature over 200 stores, including renowned international brands. It will also house restaurants, cafes, and a cinema complex.

The design of the mall is inspired by the concept of a "hidden gem," reflecting the idea of discovering something unexpected and shimmering like a pearl in its shell. It will feature a unique architecture with a mix of open and closed spaces, allowing visitors to experience an indoor-outdoor shopping experience.

The mall is set to provide a luxurious shopping experience, with high-end boutiques and fancy restaurants catering to the city's elite. It will also have a family-friendly environment, with a variety of entertainment options for children, including a play area and games arcade.

The Pier Mall is expected to serve the growing population of New Capital Egypt, which is poised to become a modern and futuristic city. The city, which was launched in 2015, is being built to relieve the congestion in Cairo and attract foreign investment by providing an ideal location for businesses and residences.

The Pier Mall is a significant addition to the city’s growing retail sector, which is set to benefit from the increasing number of residents and visitors to New Capital Egypt.

In conclusion, The Pier Mall New Capital Egypt is a highly anticipated project that will provide a unique shopping and entertainment experience in the new capital city. Its modern and luxurious design, extensive range of retail and entertainment options, and family-friendly environment make it a destination that is expected to attract residents and visitors alike.