The Pier Mall is a new development in the New Administrative Capital of Egypt, a city being built to relieve pressure on Cairo and become the administrative and financial hub of the country. The mall is located in the Downtown area of the New Capital, which is being developed as a mixed-use district with residential, commercial, and entertainment facilities.

The Pier Mall is designed to be a modern shopping and entertainment destination for residents and visitors of the New Capital. The mall is spread over an area of 35,000 square meters and features over 200 shops, restaurants, and cafes, as well as a cinema complex and a children's play area. The mall is anchored by a Carrefour hypermarket, which is one of the largest in the New Capital.

The design of the mall is inspired by the city's coastal location and features a nautical theme with elements such as a curved glass facade, a wave-shaped roof, and a large central atrium that resembles a ship's hull. The interior of the mall is bright and airy, with natural light flooding in through skylights and large windows. The mall's public spaces are designed to be flexible and adaptable, with the ability to host a wide range of events and activities.

The Pier Mall is also designed with sustainability in mind, with features such as energy-efficient lighting, water-efficient fixtures, and a green roof that helps to reduce the building's carbon footprint. The mall's management team is committed to reducing waste and promoting recycling, and they encourage tenants to adopt environmentally friendly practices.

Overall, The Pier Mall is a modern and innovative addition to the New Capital's growing retail and entertainment scene. With its impressive anchor tenant, wide range of shops and restaurants, and unique design, it is sure to attract visitors from across the city and beyond. The mall is a sign of the New Capital's ambition to become a world-class city, and it will undoubtedly play an important role in the city's development and growth in the years to come.