Shoppers in Egypt's New Cairo area have a new destination to explore, as Sway Mall has opened its doors to the public. The contemporary retail space aims to provide a unique shopping experience through its elements of design, art, and technology.
Located in the Fifth Settlement district, Sway Mall covers an area of 8,000 square meters and hosts over 100 brands in fashion, beauty, accessories, and lifestyle categories. The tenants include local and international names, such as Zara, H&M, Adidas, The Body Shop, and Viking.
One of the highlights of Sway Mall is its striking architecture, which features a dynamic facade of aluminum fins that create a wavy effect. The facade changes color from silver to gold depending on the angle of the sun, providing a distinctive visual identity to the building. Inside, the mall's layout follows a smooth curve that enhances the flow of visitors and maximizes the visibility of the stores.
Sway Mall also employs interactive technologies to engage with customers and enhance their experience. For example, the mall has a digital wall that displays user-generated content related to fashion and lifestyle, as well as a "smart car" that navigates through the building and interacts with shoppers. Visitors can scan QR codes and participate in a virtual treasure hunt to win prizes.
Moreover, the mall features art installations and exhibitions that add a cultural dimension to the shopping experience. For instance, the atrium of the mall has a suspended installation of hundreds of paper planes, symbolizing the journey of creativity and imagination.
Sway Mall's management team, led by CEO and co-founder Abu Bakr El Sisi, aims to position the mall as a center of innovation and creativity, that transcends the traditional concept of shopping. The team has also implemented various sustainability measures, such as using renewable energy sources and promoting recycling and waste reduction.
The opening of Sway Mall in New Cairo reflects the growing demand for upscale retail destinations in Egypt, as well as the increasing role of design and technology in shaping modern shopping environments. Sway Mall offers a fresh departure from the conventional shopping malls in the area, and may set a new standard for innovative retail spaces in Egypt and beyond.