Spark Capital is a venture capital firm based in Cairo, Egypt that focuses on investing in early-stage startups in the Middle East and North Africa region. In recent years, Spark Capital has made a name for itself by investing in some of the most promising and innovative startups in the region, such as Swvl, Trella, and Halan.

However, Spark Capital is not just a venture capital firm - it also recently opened up its own startup incubator and co-working space called "Insights Mall" in New Capital, Egypt. This move is part of Spark Capital's broader strategy to not only invest in startups, but to also provide them with the resources and support they need to succeed.

Located in the heart of New Capital, Insights Mall provides startups with a modern and collaborative workspace, complete with meeting rooms, event spaces, and high-speed internet. In addition to the physical space, Insights Mall also offers a range of business support services, such as legal and financial advice, marketing and branding support, and mentorship from experienced entrepreneurs.

One of the key advantages of Insights Mall is its location in New Capital, which is quickly becoming one of the most important business hubs in Egypt. As a planned city, New Capital is designed to attract both local and international businesses, with state-of-the-art infrastructure and a range of incentives for investors.

This means that startups based in Insights Mall have access to a range of potential partners and customers, as well as a supportive business environment that encourages growth and innovation. In addition, Insights Mall is located just a short drive away from Cairo, making it easy for startups to connect with the wider business community and tap into the resources of Egypt's capital city.

Overall, Insights Mall is an exciting development for the startup ecosystem in Egypt and the wider Middle East region. By combining the resources of a venture capital firm with the support of an incubator and co-working space, Spark Capital is helping to create a thriving ecosystem for startups to grow and succeed. With the right support and resources, the startups based at Insights Mall have the potential to become the next big success stories in the region.