Safwa Sheikh Zayed is an accomplished businesswoman and entrepreneur with a remarkable career in the media and technology industry. She is known for her expertise in digital marketing, content creation, and social media management. Safwa has made a significant impact in the industry, notably in driving growth and branding of several businesses.

Safwa holds a degree in Business Administration from the University of Jordan and has since been committed to her passion and career in media and technology. Her journey began in 2004 when she started working as an Account Executive at Starcom Media Vest Group, a global media marketing agency. Here, she was responsible for managing accounts for renowned international brands such as Coca-Cola, General Motors, and Procter & Gamble. Through this experience, Safwa gained broad knowledge of media planning and buying, which later came in handy in her career.

In 2008, Safwa joined the Jordan Radio and Television Corporation (JRTV) as a senior producer, where she produced and directed various television programs. This role allowed her to hone her skills in content creation, and she became a lead producer for several successful shows. Her outstanding skills in content development and production made her stand out, and soon enough, she was appointed as the head of the TV department at JRTV.

After working in the television industry for over five years, Safwa transitioned into the digital marketing sector, where she could utilize her skills better. She worked for several local and international brands in the Middle East, providing innovative digital marketing solutions tailored to their specific needs. In addition, she pioneered social media management and online reputation management strategies for several brands.

Safwa is currently the Chief Marketing Officer at 2Pure, a multinational e-commerce company based in Dubai. In this position, she is responsible for developing and implementing marketing strategies that drive growth and sales within the organization. She is working on expanding the company's market reach through effective brand positioning and innovative marketing campaigns.

Safwa's contributions to the media and technology industry have earned her several accolades, including the Arab Women of the Year in Business and Leadership award in 2013. She is a mentor, coach, and speaker, and she frequently shares her knowledge and experiences with young entrepreneurs in the region.

In conclusion, Safwa Sheikh Zayed is a remarkable woman whose career in media and technology spans over a decade. She has made significant contributions to the industry and has established herself as a thought leader in the Middle East. Her passion, hard work, and dedication to her craft have earned her respect and admiration from her peers and clients alike.