Paragon Mall is a new development located in the heart of the New Administrative Capital in Egypt, a modern city being built in the desert to serve as the administrative and financial center of the country. The mall is a joint venture between the Saudi Arabian developer Fawaz Al Hokair Group and the Egyptian company Majid Al Futtaim.

Paragon Mall aims to offer a unique shopping experience to its visitors, with a combination of international and local brands, a range of entertainment options, and a variety of dining choices. The mall is spread over an area of 130,000 square meters, and features around 300 stores, including a Carrefour hypermarket, a Magic Planet entertainment center, and a VOX Cinemas multiplex.

One of the key features of the mall is its modern design, inspired by the geometry of the desert landscape surrounding the city. The facade of the building is made of glass and steel, and the interiors are decorated with natural materials such as stone and wood. The mall also incorporates advanced technology, including a smart parking system, free Wi-Fi, and digital screens for advertising and entertainment.

The Paragon Mall is expected to become a hub for social and cultural activities in the New Capital, with a range of events and exhibitions planned throughout the year. The mall will also host a variety of community services, including a mosque, medical clinic, and kids' play area.

The location of the mall in the New Administrative Capital is significant, as it is part of the government's plan to create a sustainable and modern city that can address the overpopulation of Cairo and other major cities in Egypt. The city is being built on a vast area of land, with a plan to create around 20 residential districts, as well as commercial and cultural facilities such as universities, hospitals, and theaters.

Overall, the Paragon Mall represents an important addition to the new city, as well as to the retail industry in Egypt. With its diverse offerings and impressive design, the mall promises to attract a large number of visitors and contribute to the growth of the economy.